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What Is Distribution?

“Music distribution” – sounds complicated right? 

In reality, it’s a super simple, super useful process  that makes sure your music is available in all the right places. Distribution is all about “delivering”  your music to DSP’s (digital streaming platforms).  These platforms like things to be done a certain way, and if you want your music to reach as wide of an audience as possible, you’ve got to make sure you’re jumping through a few hoops. 

How Long Does It Take to Distribute My Music?

When it comes to music distribution, the more time you put into it, the more you’ll get out of it. We can deliver your song to DSP’s very very quickly, but although this sounds awesome, it’s not exactly best practice for your release campaign. Ideally, we advise that you deliver your song to our portal at least 5 weeks prior to your release. Why? Well;

  • You’ll have time to promote your release and drum up support ahead of release 

Once you get a pre-save link, you can start sharing this on your socials, running targeted ads and getting people to pre-order your music: simple as. 

  • You’ll have more time to get your assets together

Assets are marketing tools that can help make your music stand out: think visuals, a social strategy, Spotify Canvas (those sick looping videos that play in the background of a song), Motion Artwork for Apple Music/Tidal – you name it. It’s always good to take the time to build a cohesive campaign: this can make you stand out online, and help your music reach a larger audience. 

  • You’ll have more of a chance of getting press coverage 

With the right organisation, you could book a launch gig or a listening party. Nods from the right tastemakers go a long way in increasing your artist profile, and widening the outreach of your music. 

  • You’ll have more time to get your Spotify/Amazon Music For Artists Pitch in 

This gives you the chance to get your music in that DSP’s (digital streaming platform) editorial playlist, which can help bump up your stream count. Spotify and Amazon both have “For Artist” sections which allow you to customise your artist profile, analyse your listening data, and try and get your music in playlists – we’ll cover more of this in a later post.

  • You’ll have more time to confirm any radio support 

 Not only is it amazing to hear your own music on the radio, but getting the likes of BBC introducing or even the Regional/National stations interested in your music is a very useful marketing driver when pitching your music to DSP’s – it’s like a ‘badge of honour’ that makes you stand out. 

  • You’ll have more of a chance of gaining editorial support 

We want time to hear your music too! If it’s an absolute BANGER, not only do we want to rinse your music in our headphones for as long as possible, we want to give ourselves enough time to pitch your song for editorial support, so your music can get the attention that it deserves.